Made in Monaco: How Susie Wolff plans to turn Venturi Formula E Team into a Luxury Brand

Having defined herself as an influential figure in racing through her intense hard-work and talent both behind and away from the wheel of a racing car, Susie Wolff is no stranger to grabbing a challenge with both hands and overcoming it. Her grit, determination and willingness to learn and teach others makes her not only someone I greatly look up to, but also the perfect ingredients for a Team Principal for a ‘life after racing’.

“It was never in the game plan,” Susie tells me as we sit down for this one-to-one interview in the back of the garage for Venturi Formula E Team at Formula E Pre-Season Testing. Despite the torrential rain outside resulting in no running on track, the Venturi team remain busy with their season five driver line-up, Edoardo Mortara and Formula E debutant Felipe Massa, making the most of their time spent with engineers and mechanics.

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Allan McNish on Audi’s Formula E manufacturer renaissance

The last time I sat down for an interview with Allan McNish was at the Geneva International Motor Show earlier this year. Months before our meeting at the world-famous exhibition, McNish was confirmed as the Team Principal at the Audi Sport ABT Schaeffler Formula E Team – arguably a big jump for the hugely successful racing driver into managing a Formula E team. It is fair to say the start of the season for the team didn’t quite go to plan: disqualification, disappointment and disaster for then-series Champion Lucas di Grassi. Odds of winning the Constructors’ title seemed near impossible mid-way through the season, with McNish telling me that “the chances of winning the championship is a bit like a train that had already departed the station.” Fast forward just a little over seven months later and Allan and I reunited for another 1-to-1 interview. This time we are sat in the Audi Motorhome in Valencia as pre-season testing gets underway behind us. It is a very chilled environment, drivers Daniel Abt and Lucas di Grassi continue to soak up laps during the three day test in a car that looks to be pretty competitive for season five, oh and Audi did the impossible and are the current Constructors’ champions.

“That sounds like a good analogy, doesn’t it?”, McNish begins with when I tell him of his ever-so slightly pessimistic attitude the last time we managed to sit down for an interview. “There was a few times when I look back and think, there is no way that that could ever happen,” he continued. “If you look at the points and where we were and the performance we had and the performance everybody else had, then normally, it wasn’t possible. I think it was partly due to, I would say, a reasonable car, because I do think the car was good. No, we knew the car was always good. We knew we could be competitive.

“Us taking advantage of every situation that came, I think that was one key factor. Another key factor was having two drivers that were competitive all the time. And that wasn’t the case with everybody in the pit lane. And the final one was, when it came down to it, we held our nerve, and not everybody did.”

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Exclusive: Wehrlein set to balance Mahindra FE drive with another series

His name has been linked with the F1 Toro Rosso seat, as well as various Formula E drives, however ex-F1 driver and former DTM Champion Pascal Wehrlein was confirmed to be joining the Mahindra Racing line up for season five of Formula E yesterday.

His partnership with Formula E veteran Jérôme D’Ambrosio has impressed many and it’s hoped that the new duo can continue the impressive form the team has managed over the past four seasons with three wins to their name.

However, speaking to katyfairman.com, the Formula E debutant revealed that part of the influence of singing with Mahindra was because he could participate in another motorsport series in addition to his Formula E drive.

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